“MARKET MAKERS” Conley Fitzpatrick from Dano’s Tequila

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by Rusty Pepper
posted on 03-30-2020

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GUEST: On this episode of “Market Makers” we chat with Conley Fitzpatrick the Chief Marketing Officer for Dano’s Tequila. Conley’s passion for marketing began on the agency side where she managed the accounts of clients like Chase Sapphire, HP, Novartis Consumer Health, and her wine & spirits clients, Pernod Ricard and Diageo.  She made the leap to brand management first with the USTA, overseeing professional tennis, before joining Diageo, where she managed the Ciroc Vodka and Deleon Tequila brands.  Conley lives in Connecticut with her husband and two year old daughter.  

Dano’s Tequila began with Dano, who had been infusing 100% agave tequila with pineapple and jalapeno, creating a smooth, easy to drink tequila that turned friends into fans and gained a local following in Dano’s hometown of Steamboat, Colorado.

When Dano and local friend, Chris, went to Mexico they had the great fortune of meeting with Hacienda de Reyes, a family owned distillery since 1840 who had been bottling their own Blanco, Reposado and Anejo tequila made using the traditional craft method. They worked together to develop the Infusion and agreed to distribute the time-honored family tequila under the Dano’s label so it could be enjoyed in the U.S.

Infused Tequila: Made with fresh fruit, not flavors or extracts and our 100% agave Blanco Tequila, our Pineapple and Jalapeno Infusion is deliciously smooth! Awards: Gold, 2019 WSWA Tasting Competition, Double Gold Medal / 2018 SIP Awards International Spirits Competition / Gold, 2018 San Francisco World Spirits Competition

Blanco Tequila: A balance of aromas and taste derived from the slow and careful distillation process. Perfect for sipping or mixing. Awards: Gold, 2018 SIP Awards International Spirits Competition

Reposado Tequila: Aged for 9 months in virgin white oak barrels. Wonderful sipping tequila or for use in fine cocktails. Awards: Gold, 2020 San Francisco World Spirits Competition / Gold, 2019 WSWA Tasting Competition / Double Gold, 2018 SIP Awards International Spirits Competition

AÑEJO Tequila: Aged for between 12 to 18 months in virgin white oak barrels. The Cognac of tequilas, and meant for sipping. Awards: Double Gold, 2020 San Francisco World Spirits Competition / Gold, 2019 WSWA Tasting Competition / Double Gold, 2018 SIP Awards International Spirits Competition

Follow: 

  • Website: https://www.danostequila.com
  • Insta: https://www.instagram.com/danostequila/
  • Facebook: https://www.facebook.com/danostequila
  • LinkedIn: https://www.linkedin.com/company/danostequila/